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The Morning Pointe Foundation’s mission is to advance the care and strengthen the delivery of senior services for generations to come.  

The Morning Pointe Foundation is the philanthropic arm of Morning Pointe Senior Living and was founded in 2014 by senior healthcare entrepreneurs Greg A. Vital and J. Franklin Farrow. The 501(c)3 non-profit organization provides nursing scholarship opportunities, forms community partnerships, and supports caregivers in its mission to advance the care of seniors. 

Greg A. Vital and J. Franklin Farrow

The foundation’s intention is to understand the impact aging has on all seniors and caregivers. National, state, and local data proves the need for senior living partners to prepare for the emotional, physical and social changes of aging.  Meeting the demands and educational needs of all senior caregivers enables a society to grow older with grace and dignity.   The Morning Pointe Foundation is about partnering with leaders to share their expertise and wisdom to create life-changing programs and educate caregivers while improving the quality of life of seniors for generations to come.

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